As Bethel Music introduces their new brand for kids with the debut album, Come Alive, they invite the next generation to experience worship and live in wonder of God. With re-imagined songs meant to get kids dancing and praising in every hour of the day, the high-energy worship is ready to kindle fire in a whole new audience.
While the idea of a Bethel brand directed for kids has been simmering for several years, it truly emerged on the foundation of worship already present in the community. Kiley Goodpasture, Creative Director, explained that the children are being raised in an environment where they understand God’s presence and they understand how to celebrate with each other in a pure and profound way. When Bethel began to consider making this dream a reality, they did not have to manufacture something; they simply captured what was already happening in the worlds of these kids. With stories, props, lighting, colors, and all the lively surprises woven through the songs, Bethel celebrates the idea that when something is authentic, it is naturally moving.
The performers themselves – singers and dancers – made the project a success. Bethel Music is a branch of Bethel Church, and all of the kids that participated were friends from the local church. Bethel hosted two different audition days for the dancers and ended up with thirty-three kids whose friendships grew through the worship and recording of this project.
Songs were selected with messages that would feel authentic in a child’s voice and serve as an anthem for any hour in a child’s day. After applying research and instinct, classic Bethel songs were given a dancy, electropop feel with lyrics simple enough for a child to understand but profound enough to minister to the heart.
Fred Vassallo, who moved from New York with his wife several years ago, teaches dance and hip-hop classes at Bethel Christian School. With his choreographed hip-hop already in place in the lives of Bethel kids, the translation to music videos created a pathway to even greater opportunities. Bethel plans to launch dance tutorials on their website. Along with dance videos, Bethel also plans to release videos of the original worship leaders connecting with the children who sing their songs on Come Alive. Celebrating the connection, they are making a deposit into the next generation and sharing it with the world.
This is not a simple album release; it is the launch of brand that is steeped in hopes and dreams. Plans are already in place for future work, including the possibility that the next album could include original songs. For Bethel Music, this project was the first of its kind – an experiment that involved faith, risk, and, of course, fun.